What is an Advergame?
Advergaming (a mixed word of "advertising" and "gaming") is the practice of using video games to advertise a product, organization or viewpoint. The term "advergames" was coined in January 2000 by Anthony Giallourakis, and later mentioned by Wired's "Jargon Watch" column in 2001. It has been applied to various free online games commissioned by major companies.
With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment. Advergames theoretically promote repeated traffic to websites and reinforce brands. Users choosing to register to be eligible for prizes can help marketers collect customer data. Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or "viral marketing."
Why include Casual Games on your site?
Games entertain people of all ages. "According to a new trend report focusing on online casual and social games from market research firm Newzoo, 126 million Americans, or 87 percent of the 145 million U.S. gamers ages 10 to 65, play games on social networks or casual game websites. Online casual and social gaming takes 39 percent of the 215 million hours spent on gaming each day in the U.S. and 29 percent of the money spent on gaming."
There’s a reason why more than half of the US population plays online games and the entire gaming market is expected to be worth $68 billion in 2012. Consumers everywhere are moving beyond traditional media and want to engage with their products and brands. It is always great fun to take some time out of our busy day to play a game or win a contest, coupon, or prize.
Our top reasons why our families love video games?
As seen on Big Fish Games Stereotype-defying Gaming Statistics
"In case you needed more incentive to relax and play a good video game, we’ll leave you with an inspirational quote from NCH Healthcare System CEO Allen Weis. “Being immersed in a video game, and having your brain stimulated, can encourage creative solutions and adaptations. These beneficial ideas and thoughts can then be applied to real life situations. The results can be surprisingly positive for individuals, communities, and society as a whole.”
"Gaming is productive. It produces positive emotion, stronger social
relationships, a sense of accomplishment, and for players who are a
part of a game community, a chance to build a sense of purpose.”
—Jane McGonigal, PhD, author of Reality is Broken:
Why Games Make Us Better and How They Can Change the World
For more information, you can review Entertainment Software Association’s 2011 report